True Religion Brand Jeans

ABOUT

True Religion premium denim jeans embrace the motto: “It’s all about the fit.” As a teenager growing up in New York, Jeffrey Lubell would bleach his bell-bottoms, embellish his jeans with denim patches when they became ripped or worn as well as added other hand embroidered finishes, which is where his denim journey began. Since then, this journey has created a unique American tale that inspired True Religion to grow into the brand that it is today. Noticeable trends that Lubell has created with his hand constructed denim jeans are the thicker threads in a variety of colors as well as the oversized low flap pockets. To this day, True Religion leads the denim market in global expansion with stores throughout Europe and Asia creating 125 standalone stores and is distributed to 50 countries throughout 6 continents. From what started as a young man’s dream has evolved into a full lifestyle brand with something for men, women and kids. Check out True Religion’s newest collection of premium denim jeans at: www.truereligionbrandjeans.com

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