Launching out of Los Angeles, California in fall of 2000, 7 For All Mankind is considered the "Godfather" brand of premium denim jeans. Although there are a handful of companies producing premium denim jeans based out of this location, 7 For All Mankind was the first, truly establishing a center of research and development that would change the way many look at denim forever.
One of their key success factors is the fact that they manufacture both modern classics with sophisticated fits as well as trendsetting washes, styles and fits which allows them to cover a larger market of consumers then most other premium denim brands. With companies going up and down within the denim market, 7 For All Mankind has managed to improve their figures from year to year even after hitting a staggering $13 million during their first year. For a product within the apparel industry that hasn't been established yet, this number is unheard of.
With their infamous classy jean pocket "scribble" design and their subtle but unique labels, these premium denim jeans managed to hit the streets of Hollywood in no time. With the initial launch in 2000 only including jeans for women, celebrities like Angelina Jolie, Cameron Diaz, Jennifer Garner and Liv Tyler were seen sporting these fashionable jeans within the first year. The same thing happened in 2002 when they launched jeans for men and celebrities like Jake Gyllenhaal, Ben Affleck, and Ryan Reynolds were found walking the streets of LA in 7 For All Mankind jeans.
Like many other companies that have started with premium denim jeans, they haven't diversified their products too much other than sportswear, handbags and footwear. One key aspect that is contributing to their continued success is their collaboration with big name designers, keeping their brand fresh and trendy.
7 For All Mankind continues to merge the worlds of denim and couture to redefine the fashion landscape. The brand is currently sold in its own retail stores, luxury department stores, and high end specialty boutiques in over 80 countries throughout the world.